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AI visibility, backed by evidence

See how AI finds your business.
Know what to improve.

We measure how AI answers recommend and cite your business, investigate why competitors appear, and turn the evidence into focused improvements.

Current priority engines
  • ChatGPT Search
  • Gemini
  • Google AI Mode
Documented scope. Repeatable measurements. No guaranteed rankings.
From answer to actionIllustrative example
A decision worth investigating

Which local provider is right for a first visit?

  1. 01
    Review the answer

    A competing provider is recommended.

  2. 02
    Inspect the cited page

    It explains the first visit clearly.

    What to expectVerified details
  3. 03
    Propose a focused change

    Improve the relevant page. Confirm the facts.

Then test again.

The same core questions. New independent answers.

A simplified workflow—not a real AI answer or client result.

Three signals.
Different meanings.

Recommended

Suggested as a choice for the question.

Mentioned

Named in the answer. Not necessarily endorsed.

Cited

A page used as a source. Not necessarily a recommendation.

The delivery loop

Measure. Investigate.
Improve. Repeat.

A report is a starting point. The ongoing work is choosing a useful change, putting it into practice and checking what happens next.

  1. 01

    Measure

    Test relevant questions across agreed AI search engines. Record when your business is recommended, mentioned or cited.

    A dated visibility baseline
  2. 02

    Investigate

    Read the answers, follow the citations and compare the pages behind competing recommendations.

    A traceable explanation to test
  3. 03

    Improve

    Choose one or two useful changes. Reuse good existing content and confirm business-specific facts before publishing.

    A focused, approval-ready change
  4. 04

    Remeasure

    Repeat the core questions and review what changed. Keep, refine or stop the experiment based on the evidence.

    A clear next decision

Beyond a visibility score

Follow the citation.
Find the opportunity.

When another business appears, we look at the evidence behind the answer. That helps us form a specific explanation to test—not a long list of generic website fixes.

Better use of what you already have. Sometimes the next step is clearer, better-connected information on an existing page—not another article.

01

Who gets recommended instead?

Identify the competitors appearing for relevant decisions—not just businesses with a similar website.

02

Which sources support the answer?

Inspect the exact pages cited, including business websites and independent sources. A citation is evidence of source use, not proof of endorsement.

03

What is the smallest useful change?

Distinguish missing facts from existing information that needs clearer placement, better connections or an accuracy correction.

Your service, made visible

Know where you stand.
See what comes next.

Our platform brings the measurement, reasoning and delivery progress together. A clear client summary sits alongside the detailed evidence we use to do the work.

Ask for a walkthrough

Results you can understand

Dated findings by engine, with recommendations, mentions and website citations kept distinct.

Evidence behind the priority

Relevant answer excerpts and source comparisons that explain why a change is worth testing.

A visible delivery trail

What is prepared, what needs approval, what has been published and what is ready to measure again.

Preparation, approval, publication and measurement.
We keep those stages separate.

A few useful answers

Clear expectations.
From the start.

AI visibility is a measurement and improvement process. Here’s what that means in practice.

How is this different from an SEO audit?

Our focus is how AI answers recommend, mention and cite your business. We investigate those answers and their sources, then work with your existing website or SEO team on targeted changes. General website housekeeping is not automatically an AI visibility priority.

Can you guarantee that AI will recommend us?

No. AI answers vary and we do not control them. We provide evidence-led priorities, documented changes and repeated measurements. An increase in visibility does not by itself prove more enquiries or bookings.

How do you choose the questions and engines?

We use your services, location and customer decisions, informed by topic research and any search data you can share. We do not claim these are transcripts of actual customer AI conversations or measured AI query volumes. Our current priority surfaces are ChatGPT Search, Gemini and Google AI Mode; the agreed scope is documented for each engagement.

What happens after the first measurement?

We investigate the most useful gaps, prepare targeted changes, confirm any facts that need your input and coordinate implementation. Follow-up measurements use a consistent core question set. Diagnostic questions can evolve as we learn, and are kept separate from the baseline comparison.

Who approves changes to our website?

You or your nominated team approve business-specific facts and public copy. We can provide a precise implementation brief for your website team and record what was actually published. A prepared draft is not presented as a completed website change.

Start with the evidence

Make the next change
an informed one.

Let’s talk about your business, the decisions your customers make and what is worth measuring.

Talk to Digital Swish